Thursday, May 30, 2013

Can a People-Centric Social Media Strategy Scale?

A brand spankin' new article from the HubSpot Inbound Marketing Blog!

Hi there,

Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out!

Can a People-Centric Social Media Strategy Scale?
By Rosalia Cefalu, May 30, 2013, 2 p.m.

scalable-social-media_editedRemember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to solve for: streams of noise, shouting, and irrelevant messages.



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