Tuesday, July 16, 2013

Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders

A brand spankin' new article from the HubSpot Inbound Marketing Blog!
            
            

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Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out!

Fact or Fiction? The Truth Behind 9 Embarrassing Global Expansion Blunders
By Lisa Toner, July 16, 2013, 8 a.m.

global-expansion-blundersThere are many complex decisions to be made when planning your company's expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.



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