Wednesday, June 19, 2013

Apple's iDilemma: Can Apple Escape the Whirlwind of Disruption?

A brand spankin' new article from the HubSpot Inbound Marketing Blog!
            
            

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Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out!

Apple's iDilemma: Can Apple Escape the Whirlwind of Disruption?
By Dan Lyons, June 19, 2013, 12:30 p.m.

super-hero-iphoneIn 1997, Harvard Business School professor Clayton Christensen coined the term "Innovator's Dilemma" to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies. The term gets bandied about quite a bit, but lately it has been applied to an unlikely target, a corporation that until recently has been seen as invincible, superhuman, and immune to the forces that disrupt ordinary organizations: Apple.



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