The Inbound CMO's Biggest Hurdle? Selling the Rest of Their C-Suite

A brand spankin' new article from the HubSpot Inbound Marketing Blog!

Hi there, Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out! The Inbound CMO's Biggest Hurdle? Selling the Rest of Their C-Suite By Corey Eridon, June 5, 2013, 9 a.m. Not too long ago, HBR published a post outlining the challenge the 'Digital CMO,' or what we call the 'Inbound CMO,' faces. "There's a digital disconnect in the executive ranks," author Jake Sorofman writes, "a leadership vacuum created by a mismatch between expertise and authority. Like so many other revolutions, digital marketing has taken hold from the bottom up." Read more » Change your email frequency preferences here. Get HubSpot Blog content optimized for your iPad by downloading our free Newsstand app! Follow HubSpot

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