Tuesday, August 6, 2013

A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)

A brand spankin' new article from the HubSpot Inbound Marketing Blog!
            
            

Hi there,

Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out!

A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)
By Niti Shah, Aug. 6, 2013, 12:30 p.m.

sales-prospect-before-connectWhat's the difference between a poor first-time connect and a successful one? One word: context.

Researching potential prospects before you first email or call them can make a world of difference between a deal or a bust. By understanding the background of a company



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