Apple Money on the Table for Companies That Get Personalization Right

A brand spankin' new article from the HubSpot Inbound Marketing Blog!

Hi there, Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out! Apple Money on the Table for Companies That Get Personalization Right By Corey Eridon, Aug. 16, 2013, 11 a.m. Yesterday, TechCrunch reported that Apple acquired video programming recommendation site Matcha. And it wasn't for their smarts (though I'm sure they are very smart, indeed). Matcha built a personalization engine that Apple couldn't say no to -- they wanted that product under their roof. Thing is, Matcha is pretty small potatoes -- in Read more » You can change your email frequency preferences here, and download our free Newsstand app here! INBOUND 2013 is just around the corner. Are you coming? Learn more. Follow HubSpot

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