info umum: July 2013

Wednesday, July 31, 2013

Desktop & Mobile: One Content Strategy to Rule Them All

By Jason Kosarek, July 31, 2013, 4 p.m.

Inbound marketing is centered around being helpful. Instead of interrupting, tricking, or bombarding like the majority of traditional marketing avenues, inbound marketing focuses on integrating seamlessly into customers lives, and offering practical solutions.

For most businesses, nearly 25% of the traffic

How to Succeed in Sales Today: Start Helping Your Prospects

By Pete Caputa, July 31, 2013, 12:31 p.m.

Sales is a vital part of any organization -- if you've got a product or service, you're going to need someone to sell it. Especially in the world of complex B2B sales, having a team of great salespeople is the difference between making or missing revenue goals. In my position, having a great sales team is the difference between sleeping or lying awake night.

17 Compelling Stats That Make the Case for Smarter Site Design

By Rachel Sprung, July 31, 2013, 8 a.m.

As marketers, we're constantly thinking about our company's website and coming up with ways to improve it. Questions about it keep us up at night. Could we improve the layout? Do we need a clearer call-to-action on the homepage? Do we need a responsive site? Besides quelling your daily concerns, you also need to be aware of the trends in website design. And that's a lot to worry about ...

Tuesday, July 30, 2013

Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google

By Pamela Vaughan, July 30, 2013, 4:36 p.m.

anchor Do those search engine optimized press releases you're sending actually boost your search rankings? What about those guest blog posts you're writing? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues.