When to Add or Remove a Persona in Your Marketing Strategy

A brand spankin' new article from the HubSpot Inbound Marketing Blog!

Hi there, Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out! When to Add or Remove a Persona in Your Marketing Strategy By Dolly Howard, July 24, 2013, 12:30 p.m. By now, you've heard the term "personas" -- or "buyer personas" -- and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. You've most likely already started to plan out how to create these buyer personas, which people on Read more » You can change your email frequency preferences here, and download our free Newsstand app here! INBOUND 2013 is just around the corner. Are you coming? Learn more. Follow HubSpot

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