BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects

A brand spankin' new article from the HubSpot Inbound Marketing Blog!

Hi there, Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out! BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects By Pete Caputa, Aug. 22, 2013, 6 p.m. A long time ago, IBM revolutionized sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline. This used to work well. In a world where prospects didn't know and could not figure out solutions to their own problems via a simple Read more » You can change your email frequency preferences here, and download our free Newsstand app here! INBOUND 2013 is just around the corner. Are you coming? Learn more. Follow HubSpot

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