Monday, August 19, 2013

How to Save Up to 50% on Your PPC With Quality Score

A brand spankin' new article from the HubSpot Inbound Marketing Blog!
            
            

Hi there,

Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out!

How to Save Up to 50% on Your PPC With Quality Score
By Larry Kim, Aug. 19, 2013, 2 p.m.

ppc-budgetIn PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, "What's the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!"

In my experience, looking at thousands of Google AdWords accounts and billions in



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