Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry

A brand spankin' new article from the HubSpot Inbound Marketing Blog!

Hi there, Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out! Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry By Dan Moyle, Aug. 29, 2013, 11 a.m. My name is Dan, and I'm addicted to inbound marketing. This works well for me because it happens to be my job. You see, I'm the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet? Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very exciting to those who want to know about buying a home. Read more » Update your email frequency preferences at any time here. Get HubSpot Blog content optimized for your iPad by downloading our free Newsstand app! Follow HubSpot

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