Let's Get Personal: Why We Need to Market to Individuals, Not Audiences

A brand spankin' new article from the HubSpot Inbound Marketing Blog!

Hi there, Just wanted to give you a heads up that there's a fresh new post on HubSpot's Inbound Marketing Blog, eager to be read. Check it out! Let's Get Personal: Why We Need to Market to Individuals, Not Audiences By Ranjan Roy, Aug. 5, 2013, 1 p.m. "Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber's past viewing." That's what I read a few short weeks ago in the New York Times. That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations. Read more » You can change your email frequency preferences here, and download our free Newsstand app here! INBOUND 2013 is just around the corner. Are you coming? Learn more. Follow HubSpot

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